/* HD Media — quiet craft */

:root {
  --paper: #f5f4f1;
  --paper-2: #f5f4f1;
  --ink: #111111;
  --ink-2: #3a3a3a;
  --mute: #6f6d68;
  --line: rgba(17, 17, 17, 0.1);
  --accent: #111111;
  --white: #ffffff;
  --dark: #111111;
  --radius: 4px;
  --max: 1120px;
  --pad: clamp(1.25rem, 4vw, 2.75rem);
  --header: 4.25rem;
  --sans: "Outfit", "Helvetica Neue", sans-serif;
  --display: "Outfit", "Helvetica Neue", sans-serif;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

*,
*::before,
*::after { box-sizing: border-box; }

html {
  scroll-behavior: smooth;
  scroll-padding-top: calc(var(--header) + 0.6rem);
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 1.05rem;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
h1, h2, h3, p { margin: 0; }
button, input, select, textarea { font-family: inherit; }

.skip {
  position: absolute;
  left: 1rem;
  top: -4rem;
  background: var(--ink);
  color: #fff;
  padding: 0.55rem 0.9rem;
  z-index: 200;
}
.skip:focus { top: 1rem; }

.wrap {
  width: min(var(--max), calc(100% - var(--pad) * 2));
  margin-inline: auto;
}

/* Header */
.chrome {
  position: sticky;
  top: 0;
  z-index: 60;
  background: rgba(245, 244, 241, 0.9);
  backdrop-filter: blur(16px);
  border-bottom: 1px solid var(--line);
}

.site-header {
  position: relative;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  min-height: var(--header);
  padding: 0 var(--pad);
}

.brand {
  display: flex;
  align-items: center;
  gap: 0.7rem;
  flex-shrink: 0;
}

.brand-mark { width: 34px; height: 34px; }

.brand-lockup { display: flex; flex-direction: column; line-height: 1; }
.brand-name {
  font-weight: 560;
  letter-spacing: -0.02em;
  font-size: 0.98rem;
}
.brand-domain {
  margin-top: 0.18rem;
  font-size: 0.62rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--mute);
}

.nav { display: flex; align-items: center; gap: 1.5rem; }
.nav a {
  font-size: 0.82rem;
  font-weight: 500;
  color: var(--ink-2);
}
.nav a:hover { color: var(--ink); }

.nav-toggle {
  display: none;
  width: 44px;
  height: 44px;
  border: 1px solid var(--line);
  background: transparent;
  position: relative;
  flex-shrink: 0;
  cursor: pointer;
}
.nav-toggle span,
.nav-toggle span::before,
.nav-toggle span::after {
  position: absolute;
  left: 11px;
  width: 20px;
  height: 1.6px;
  background: var(--ink);
}
.nav-toggle span { top: 21px; }
.nav-toggle span::before { content: ""; top: -7px; }
.nav-toggle span::after { content: ""; top: 7px; }
body.nav-open .nav-toggle span { background: transparent; }
body.nav-open .nav-toggle span::before { top: 0; transform: rotate(45deg); }
body.nav-open .nav-toggle span::after { top: 0; transform: rotate(-45deg); }
body.nav-open { overflow: hidden; }

/* Buttons */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 3rem;
  padding: 0.75rem 1.25rem;
  border: 0;
  background: var(--ink);
  color: #fff;
  font-size: 0.82rem;
  font-weight: 600;
  letter-spacing: 0.02em;
  cursor: pointer;
  border-radius: 2px;
  transition: opacity 0.2s var(--ease);
}
.btn:hover { opacity: 0.82; }
.btn-ghost {
  background: transparent;
  color: var(--ink);
  border: 1px solid var(--ink);
}
.btn-ghost:hover { background: var(--ink); color: var(--paper); }
.btn-full { width: 100%; }
.btn-light { background: #fff; color: var(--ink); }
.btn-light:hover { background: var(--paper); }

/* Hero */
.hero {
  padding: clamp(3.2rem, 8vw, 6.5rem) 0 0;
}
.brand-line {
  font-size: 0.95rem;
  font-weight: 500;
  letter-spacing: 0.01em;
  color: var(--mute);
  margin-bottom: 1.35rem;
}
.kicker {
  display: inline-block;
  font-size: 0.72rem;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--mute);
  margin-bottom: 0.9rem;
}
.display {
  font-family: var(--display);
  font-weight: 500;
  letter-spacing: -0.035em;
  line-height: 1.05;
}
.hero h1 { font-size: clamp(2.6rem, 6vw, 4.4rem); max-width: 16ch; }
.lede {
  margin-top: 1.2rem;
  max-width: 36rem;
  color: var(--ink-2);
  font-size: 1.12rem;
}
.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.7rem;
  margin-top: 1.6rem;
  align-items: center;
}
.price-chip {
  font-size: 0.92rem;
  color: var(--mute);
}
.price-chip strong { color: var(--ink); }

.hero-visual {
  margin-top: clamp(2.4rem, 6vw, 4rem);
  overflow: hidden;
  position: relative;
}
.hero-visual img {
  width: 100%;
  height: min(58vh, 560px);
  object-fit: cover;
}
.hero-visual figcaption {
  position: absolute;
  left: 0;
  bottom: 1rem;
  font-size: 0.72rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: #fff;
}

.principles {
  padding: 2.4rem 0;
  border-top: 1px solid var(--line);
  margin-top: clamp(2.8rem, 6vw, 4.5rem);
}
.principles-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem 2rem;
}
.principles-grid p { color: var(--ink-2); font-size: 0.98rem; }
.principles-grid strong {
  display: block;
  color: var(--ink);
  font-weight: 560;
  margin-bottom: 0.25rem;
}

.s-ink { background: #1a1a1a; color: #fff; }
.s-bone { background: #eceae4; color: #111; }
.s-mid { background: #2c2c2c; color: #fff; }
.s-paper { background: #f5f4f1; color: #111; }

/* Sections */
.section { padding: clamp(5rem, 10vw, 8.5rem) 0; }
.section-head { max-width: 36rem; margin-bottom: 2.8rem; }
.h2 { font-size: clamp(2rem, 4vw, 3.1rem); }

.audience {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  margin-top: 1.2rem;
}
.pill {
  border: 1px solid var(--line);
  padding: 0.3rem 0.6rem;
  font-size: 0.78rem;
  color: var(--ink-2);
}

/* Services */
.services { background: var(--paper-2); }
.service-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1rem;
}
.service {
  background: var(--white);
  border-radius: var(--radius);
  overflow: hidden;
  display: flex;
  flex-direction: column;
  min-height: 100%;
}
.service img {
  width: 100%;
  height: 220px;
  object-fit: cover;
}
.service-body { padding: 1.35rem 1.3rem 1.45rem; flex: 1; display: flex; flex-direction: column; }
.service h3 {
  font-family: var(--display);
  font-size: 1.55rem;
  letter-spacing: -0.03em;
  margin-bottom: 0.5rem;
}
.service p { color: var(--ink-2); flex: 1; }
.service ul {
  margin: 1rem 0 0;
  padding: 0;
  list-style: none;
}
.service li {
  padding: 0.4rem 0;
  border-top: 1px solid var(--line);
  font-size: 0.92rem;
}

/* Work */
.work-list { display: grid; gap: 1.1rem; }
.work-item {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  background: var(--dark);
  color: var(--paper);
  overflow: hidden;
  min-height: 400px;
}
.work-item.reverse { grid-template-columns: 0.85fr 1.15fr; }
.work-item.reverse .work-media { order: 2; }
.work-media img,
.work-media .frames {
  width: 100%;
  height: 100%;
  min-height: 320px;
  object-fit: cover;
}
.work-copy { padding: clamp(1.5rem, 3vw, 2.4rem); display: flex; flex-direction: column; }
.work-copy .kicker,
.contact .kicker { color: #9a9893; }
.work-copy h3 {
  font-size: clamp(1.55rem, 2.6vw, 2.1rem);
  letter-spacing: -0.03em;
  line-height: 1.15;
  font-weight: 500;
  margin: 0.35rem 0 0.8rem;
}
.work-copy p { color: #d4cfc2; }
.work-copy .btn { margin-top: auto; align-self: flex-start; }

.frames {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0.55rem;
  padding: 1rem;
  background: #141414;
}
.mini {
  aspect-ratio: 16/10;
  border-radius: 10px;
  padding: 0.8rem;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}
.mini b {
  font-family: var(--display);
  font-size: 1.05rem;
  line-height: 1.1;
}

/* Pricing */
.pricing { background: var(--ink); color: var(--paper); }
.pricing .kicker { color: #9a9893; }
.pricing .lede { color: #c8c5bd; }
.price-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.9rem;
}
.price-card {
  background: #1a1a1a;
  padding: 1.45rem 1.3rem 1.35rem;
  display: flex;
  flex-direction: column;
  position: relative;
  border: 1px solid transparent;
}
.price-card.featured {
  border-color: rgba(255,255,255,0.28);
}
.badge {
  position: absolute;
  top: 1rem;
  right: 1rem;
  font-size: 0.62rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: #9a9893;
}
.price-card h3 {
  font-family: var(--display);
  font-size: 1.55rem;
  letter-spacing: -0.03em;
}
.for { color: #b7b2a7; font-size: 0.92rem; margin: 0.3rem 0 1rem; }
.price {
  display: flex;
  align-items: baseline;
  gap: 0.55rem;
  flex-wrap: wrap;
}
.price em {
  font-style: normal;
  font-size: 2.1rem;
  font-weight: 500;
  letter-spacing: -0.03em;
}
.price s { color: #8c877c; }
.launch-label {
  display: block;
  margin: 0.4rem 0 1rem;
  font-size: 0.7rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: #9a9893;
}
.price-card ul {
  margin: 0 0 1.2rem;
  padding: 0;
  list-style: none;
  flex: 1;
}
.price-card li {
  padding: 0.4rem 0;
  border-top: 1px solid rgba(255,255,255,0.08);
  font-size: 0.92rem;
}
.price-more {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0.9rem;
  margin-top: 0.9rem;
}
.quote-card {
  background: #1a1a1a;
  border-radius: 18px;
  padding: 1.45rem 1.35rem;
}
.quote-card h3 {
  font-family: var(--display);
  font-size: 1.55rem;
  letter-spacing: -0.03em;
  margin-bottom: 0.45rem;
}
.quote-card p { color: #cfc9bb; }
.range-row {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  padding: 0.7rem 0;
  border-top: 1px solid rgba(255,255,255,0.08);
  font-size: 0.95rem;
}
.range-row:first-of-type { margin-top: 1rem; }
.range-row span:last-child { color: #9a9893; white-space: nowrap; }
.fineprint { margin-top: 1.2rem; color: #8c877c; font-size: 0.86rem; }

/* Process */
.steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0.85rem;
}
.step {
  background: var(--white);
  border-radius: 16px;
  padding: 1.3rem 1.2rem;
}
.step-num {
  font-family: var(--display);
  color: var(--ink);
  font-weight: 700;
  font-size: 1.1rem;
}
.step h3 {
  font-family: var(--display);
  font-size: 1.4rem;
  letter-spacing: -0.03em;
  margin: 1.1rem 0 0.45rem;
}
.step p { color: var(--ink-2); }

/* About */
.about-grid {
  display: grid;
  grid-template-columns: 0.95fr 1.05fr;
  gap: clamp(1.3rem, 4vw, 3rem);
  align-items: center;
}
.about-photo { overflow: hidden; }
.about-photo img { width: 100%; height: min(560px, 72vw); object-fit: cover; }
.about-copy p + p { margin-top: 0.95rem; }
.about-copy p { color: var(--ink-2); }
.about-quote {
  margin-top: 1.6rem;
  font-size: 1.2rem;
  font-weight: 500;
  letter-spacing: -0.01em;
  color: var(--ink);
}

/* FAQ */
.faq { background: var(--paper-2); padding-top: 0; }
.faq-item { border-bottom: 1px solid var(--line); }
.faq-item summary {
  list-style: none;
  cursor: pointer;
  padding: 1.15rem 2rem 1.15rem 0;
  font-family: var(--display);
  font-size: 1.35rem;
  letter-spacing: -0.03em;
  position: relative;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after {
  content: "+";
  position: absolute;
  right: 0;
  top: 1.1rem;
  color: var(--ink);
}
.faq-item[open] summary::after { content: "–"; }
.faq-item p { padding: 0 0 1.15rem; color: var(--ink-2); max-width: 44rem; }

/* Contact */
.contact { background: var(--dark); color: var(--paper); }
.contact .lede { color: #cfc9bb; }
.contact-grid {
  display: grid;
  grid-template-columns: 0.85fr 1.15fr;
  gap: clamp(1.5rem, 4vw, 3.2rem);
  align-items: start;
}
.form {
  background: #171717;
  padding: clamp(1.2rem, 3vw, 1.8rem);
}
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 0.8rem; }
.field { display: flex; flex-direction: column; gap: 0.35rem; margin-bottom: 0.8rem; }
.field label {
  font-size: 0.7rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: #9a9893;
}
.field input,
.field select,
.field textarea {
  background: #101010;
  border: 1px solid rgba(255,255,255,0.1);
  color: var(--paper);
  padding: 0.72rem 0.75rem;
  border-radius: 10px;
  font-size: 1rem;
}
.field input:focus,
.field select:focus,
.field textarea:focus {
  outline: 2px solid var(--ink);
  border-color: transparent;
}
.field textarea { min-height: 7.5rem; resize: vertical; }
.hp { position: absolute; left: -9999px; }
.form-note { margin-top: 0.7rem; color: #8c877c; font-size: 0.8rem; }
.form-error {
  margin: 0.75rem 0 0;
  color: #ffb4a8;
  font-size: 0.9rem;
}
.success-msg { display: none; padding: 1rem 0; }
.form.success .form-fields { display: none; }
.form.success .success-msg { display: block; }
.success-msg h3 {
  font-family: var(--display);
  font-size: 2rem;
  margin-bottom: 0.4rem;
}

/* Footer */
.site-footer {
  background: var(--paper);
  border-top: 1px solid var(--line);
  padding: 2rem 0 2.3rem;
}
.footer-grid {
  display: flex;
  justify-content: space-between;
  gap: 1.2rem;
  flex-wrap: wrap;
  align-items: end;
}
.footer-links {
  display: flex;
  flex-wrap: wrap;
  gap: 0.9rem 1.3rem;
  font-size: 0.82rem;
  color: var(--mute);
}
.footer-links a:hover { color: var(--ink); }
.copyright {
  width: 100%;
  margin-top: 1.3rem;
  padding-top: 1rem;
  border-top: 1px solid var(--line);
  color: var(--mute);
  font-size: 0.82rem;
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  flex-wrap: wrap;
}

.page-hero { padding: clamp(3.5rem, 8vw, 5.5rem) 0 1.5rem; }
.page-hero h1 { font-size: clamp(2.6rem, 6vw, 4.8rem); max-width: 14ch; }

.thanks-card { max-width: 38rem; padding: 4rem 0 6rem; }

.js .reveal-on-scroll {
  opacity: 0.45;
  transform: translateY(14px);
  transition: opacity 0.5s var(--ease), transform 0.5s var(--ease);
}
.js .reveal-on-scroll.in { opacity: 1; transform: none; }

@media (max-width: 980px) {
  .service-grid,
  .price-grid,
  .steps,
  .work-item,
  .work-item.reverse,
  .about-grid,
  .contact-grid,
  .price-more,
  .principles-grid { grid-template-columns: 1fr; }
  .work-item.reverse .work-media { order: 0; }
}

@media (max-width: 820px) {
  .nav-toggle { display: grid; }
  .header-cta { display: none; }
  .nav {
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    background: var(--paper);
    border-bottom: 1px solid var(--line);
    flex-direction: column;
    align-items: flex-start;
    padding: 1.1rem var(--pad) 1.3rem;
    gap: 0.9rem;
    transform: translateY(-120%);
    opacity: 0;
    pointer-events: none;
  }
  body.nav-open .nav {
    transform: none;
    opacity: 1;
    pointer-events: auto;
  }
  .form-row { grid-template-columns: 1fr; }
  .hero-actions .btn { width: 100%; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .js .reveal-on-scroll,
  .btn { transition: none; opacity: 1; transform: none; }
}